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INFLUENCER FAST TRACK: 7 Easy Steps to Go from Zero to Influencer in the next 6 Months!

INFLUENCER: 7 Easy Steps to Go from Zero to Influencer in the next 6 Months!

You have something awesome to share!

You know you can really make a difference in the world and help people. You have laid it all out, an amazing system, a method that works or an amazing product that you have developed.

You are pumped and ready for action - bring it on!!

BUT then...

Total shocker...

NO ONE is interested, no matter how hard you try!

What the booty...?!

You know you need to up your marketing.

You know you should do more, but it's all very confusing. 

You hate pitching and telling everyone about your business. Makes you seem desperate (YUK!).

Marketing feels overwhelming, against your natural instincts - and you don't really have time for it anyway.

You tried social media for a while, you really gave it a go, but that, too, was just tedious and time consuming and you still only have a handful of followers.

Why is no one listening? Why - is this so hard?

Why don't people just "find" you? Isn't that how it usually works? Someone gets lucky, gets "discovered"?

Just not you. 

Nope.

Not happenin'...

You might as well give up - what's the point anyway?

*********

Sound familiar?

Even just a little...

If YES - then I welcome you to the FAST TRACK, because it definitely doesn't have to be this hard!

There is a straight path through the online jungle, a shortcut really, a fast track, and it's not that hard to learn.

"Knowledge is power" as they say, and knowledge is all that's between you and the success and recognition you deserve.

The reason why marketing seems so darn difficult and frustrating, is simply that you don't know what to do. 

They gave you systems and step-by-step methods to guide you in whatever profession you learned, but somehow no one ever taught you "that marketing thing". 

It all seems very vague and worst of all, it seems to depend on luck - or - vast sums of cash.

Maybe you don't have either, so it seems you are doomed?

Well... no. Not at all!

Marketing and growing a brand can be learned. There are step-by-step systems and proven methods to take your brand from little known to influencer famous - and it doesn't have to take years or cost thousands of greenies.

Really!

Best of all: 

It can be FUN!

Yes, marketing can be fun and once you know what to do, what steps to take and when, you'll be flying in no time - and enjoy the ride.

What I will share with you in this book is a blueprint from:

ZERO = no followers or clients or only a few

to

well-known, established AUTHORITY in your field

in just a few months - IF - you apply yourself. 

That part is crucial, of course, and depends on how much you want it, how committed you really are.

I can show you the way, but you have to walk it and if you are ready, let's begin!

In case you are wondering: WHO is she to make such promises? WHY should I even listen to her?

I hear ya. Fair questions.

Let's get that out of the way:

For starters, I was not "born" with a marketing gene and I knew nothing about business until my mid 30s. I actually started in music as a classical conductor, organist, and pianist. I eventually ran my own music company, a 200-member oratorio choir and orchestra and we toured internationally, including performances for the Pope and at Carnegie Hall.


I wore many "hats" in this new company, not just the music director. In fact, I wore all the hats, incl. booking and PR, and I loved every part of it!

I had no clue about marketing back then, but still somehow managed to book our brand new ensemble to some of the most famous venues in the world and - fill those venues, usually with a standing ovation to boot.

I'm not sharing this to brag, no worries, but because I used some of the same marketing hacks that I will share with you in this book. They cost no money. We were not famous when we started. Most of it came about through networking and what I call "OPA" (more on that later).

I even filled Carnegie Hall without a marketing budget - on a weeknight no less, in February of 2011 - and not by some magic hack or famous connections, but by building relationships with peers and institutions and coming up with win-win opportunities for everyone involved. 

Conducting Bach's B Minor Mass at Carnegie Hall was one of the greatest days of my life and not just for me, but for everyone involved.

It was an incredible evening.

Even the audience seemed to feel it and stayed for an astounding 20 minutes of standing ovations for an ensemble they had never heard of and with long home commutes still ahead.

As a long-time New Yorker, I'm used to people rushing out during the last note, but not that night. There was something special, and we all shared in it.

Had I been scared by the magnitude of this adventure, scared by all the marketing involved and how to fill the place, this would have never happened.

Like I said, I knew nothing about online marketing back then, not even social media. Nada! And yet, it was still possible, with passion, enthusiasm, and the belief that it could be done.


If your dreams don't scare you, they are too small.

Richard Branson


If I can do it, so can you!

Maybe not Carnegie Hall, but something else awesome that you always wanted to do.

If you are reading this book, then you probably have a dream and something amazing to share. It's bursting within you, but you don't know how to reach people.

It's frustrating and devastating at times, but there is hope on the horizon and light at the end of the tunnel. 

Just bear with me... 

What else qualifies me...?

A number of things, but mainly, I wanted freedom. Freedom to travel, freedom financially, freedom to choose.

I searched around the internet, started with blogging and eventually found my path in self-publishing. I published a couple of #1 Bestsellers, reached the top 100 of business authors, and most of all, was able to build a platform and six-figure income, mostly passive, through books and courses and various other businesses.

I did learn marketing eventually, and I have come to really enjoy it!

I've also connected with some truly amazing people and observed their path to the top.

Out of that came this book and it will show you a FAST TRACK to influencer success that is amazing, fun and inspiring.

Ethical and legit. No scammy business, and something that you will find truly rewarding, no matter what field you are in.

I'm so excited to share this with you! And I hope I can help you shortcut the process.

What I have done, anyone can do. Really!

It may not seem that way right now, but once you finish this book, you will feel confident and empowered that you - yes, YOU! - can reach your dream and share with the world all the awesome you have to offer! And it doesn't have to take years or cost loads of money!

While I prefer a quiet life to the spotlight these days - I had enough dazzle during my music days - I do know how to make it happen and have certainly created the freedom that I always wanted and the ability to share with people all around the world.

That is truly priceless and the greatest gift of all!

I look forward to seeing you rise to your full AWEsomeness over the next year and can't wait to hear your stories (share at: SassyZenGirl.Group...:)!

With that, let's get started and dive right in with:

What makes an Influencer?

What indeed?

Let's get "pumped" with Wikipedia's definition:

"Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers."

Sounds a bit stuffy, but offers a few good points.

Most people think of social media when they hear "influencer". Instagram in particular, but that is just one segment.

While influencers usually have a large social media following, it isn't necessarily the platform they are famous for. They could just as well be an influential:

  • Podcaster
  • Author
  • Blogger
  • Entrepreneur
  • Coach/trainer
  • Movie star
  • Athlete
  • Musician

and many more.

The 3 INGREDIENTS they all have in common are:

#1 - Authority

= perceived as one of the top experts in their field—among the best of the best.

#2 - Following

= a large, loyal following trusting their advice and following their suggestions, be it actions or purchase decisions.

#3 - Success

= impressive results, both professionally and financially. Someone to look up to and learn from.

That's the target

Easy enough, right...?

Well, not at first sight, of course, and before I show you the good stuff, let's dispel a few myths about influencer stardom:

Influencer Myths

#1 - It takes years to become an influencer.

#2 - It is very expensive (marketing, production, PR).

#3 - It is mostly luck and cannot be planned.

#4 - You need to be "discovered".

#5 - Marketing is difficult.

#6 - You have to become world famous.

#7 - You have to be extraordinarily talented.

#8 - You need awesome tech skills.

#9 - You need to be attractive.

#10 - You need to be young (ideally in your 20s).

...and probably a few more.


Out of the above, which ones do you believe? Are there a few that have prevented you from taking action, because you thought it could never work anyway?

Make a list and keep it handy. As we go through this book, you will see them dispelled one by one and you will realize that you (yes, you!) can become an influencer, even within the next six months!

WOW!

"Is this a scam?" - you might wonder and the answer is an emphatic "No"! Definitely not.

Give me an hour of your time and I will show you why.

First of all:

"Influencer" does not mean you have to be world famous. Not at all.

"Influence" usually relates to a specific niche, and your audience does not have to be in the millions.

Russell Brunson, one of the most famous marketers and entrepreneurs of our day, made an interesting observation in this regard:

He described how people at his church who had heard that he was "rather successful" (to put it mildly), asked him whether he was "famous". He replied: 'Oh no, just "internet famous". "Real famous" would not be fun. I'm paraphrasing, but you get the gist'.

While Russell is a famous figure and one of the biggest influencers in the world of online marketing and business, the average person on the street would probably not know his name. 

They will know Oprah or Richard Branson, but most influencers are only known to a specific target audience.

They most certainly have influence among that audience, but they are not world famous.

While Russell is, of course, one of the big guns, there are many so-called "micro-influencers" who have a much smaller, very targeted audience, but that audience is absolutely loyal and will listen to everything they say.

So...

You don't have to become the next Oprah or Tony Robbins. Though...who knows?...you might!

But you can rise to "influencer" level and make a good, fulfilling living - without being known by millions.

I hope that takes the pressure off a little, and with that, let's look at the biggest worry most people have: the ominous "M-word". Yep, Marketing!

Do you need to be a Marketing Genius?

No, thankfully not, but there is a learning curve. Not rocket science and much easier than most things you learned in college or even high school, but it does involve some learning and certainly commitment and effort.

Not exactly a shocker.

The good part: if you employ some of the techniques I will share in part 2, you can quickly start earning money while you learn and take the first steps to becoming an influencer.

Try that with college!

Plus, the results will come much faster, sometimes instantly, and with much less expense than a college education.

The first important step is a shift in mindset. 

A paradigm shift, really:

No matter what your background is: as an influencer, even in the making, you are now an entrepreneur!

Congrats! Whether you like it or not, you are - or you better be.

In this venture you are not waiting for a boss to tell you what to do. You are not slaving away for a paycheck. You are free to decide whatever you want to do, and you need to own that freedom.

The most important skill for any entrepreneur is marketing.

Yep, the "M-word" as I call it, and if you have issues with "M" (and most people do), I invite you to read this humorous article I wrote a while back, called:

Marketing Beginner Guide

Marketing is not difficult and it doesn't have to be tedious or unpleasant.

It also has nothing to do with being sleazy or salesy - quite the opposite! Instead, smart marketing is built on these five pillars:

1) CARE for your customers, be it your followers, readers or clients.

2) Provide what people urgently NEED (market research).

3) Build long-term RELATIONSHIPS.

4) Leverage OPA (other people's audiences): peers, influencers, institutions, etc.

5) Be YOU! (aka awesome, unique branding)

Doesn't sound so bad, right?

You could do that even if you are an introvert (I'm, too, by the way) and were not born with a marketing gene?

Marketing is only scary if you don't know what to do, and this book will get you started and fast track the process.

Speaking of fast track: 

Let's look at the 3 FAST TRACK FACTORS that everyone has access to and that will make what may seem out of reach, surprisingly easy and doable:

The 3 Influencer FAST TRACK Factors

FACTOR #1 : Internet Magic

The internet has changed our lives dramatically, removed gatekeepers and put power back into the hands of the people - all of us.

I remember back in the ‘90s, your best chances of creating passive income were MLM and real estate. The internet was still in its infancy (as were cell phones - can you believe it?)

Fast forward to this day and it has become incredibly easy to connect with people all around the world within seconds. Social media platforms, forums, groups, reddits, and chat rooms have put billions of people within your potential reach and dramatically changed even the political landscape in some cases.

Friends, peers, potential customers, and even influencers are just a tweet, comment, or email away.

We are so used to this sheer unlimited networking potential that we often forget how incredible it really is, and that it's still a pretty new phenomenon!

In addition to connecting and networking, the internet has "blessed" us with a whole new form of products and by extension, passive income potentials:

Digital products

Be it e-books, online courses, software or apps, digital products have made it so much easier and less expensive to start a business without having to worry about supplies, assembly, staff or shipping, opening a whole new world of passive income streams that would have been unthinkable even 10 years ago.

Not only that, in tandem with these new product types, e-commerce platforms have made a formidable appearance and have changed how we live and do business forever.

When you sell a product or service through platforms like:

  • Amazon
  • eBay
  • Fiverr
  • Udemy
  • Etsy
  • iTunes
  • Shopify

or share your free content on:

  • Medium
  • YouTube
  • iTunes (podcasts)

you are leveraging the huge, worldwide audiences these platforms have built over years - much vaster than you could ever reach with your own website.

If you learn how to rank on each, meaning, how to get your products to show at the top of the search results through "search engine optimization" (aka "SEO"), you can generate an unlimited, evergreen stream traffic to whatever you sell or offer - pretty much on autopilot.

Beginner Marketing Guide

SEO hacks for each platform can be learned. Ranking in the top spots is not luck! There are step-by-step systems, and they don't require a PhD to implement.

Of course, leverage is not limited to platforms.

A tweet or an email from an influencer can massively drive traffic to your business, products, or services in a matter of hours.

In the olden days, that would have required a TV or radio appearance - both limited by region - or a review in a major publication. Both would have given you a short-term burst, quickly followed by oblivion, buried in dusty archives, never to be seen again.

Expensive ads were another option but were also limited in both scope and time. Certainly nothing like the vast, instant reach of the internet, and I haven't even mentioned social media platforms...

Of course, you know all this, and yet many business owners are not leveraging or fully grasping how truly powerful and amazing these potentials are and how it can drastically speed up the growth of any business and influencer status.

The Power of Leverage

You might remember the real estate term of "OPM" (= other people's money), meaning: 

Use (leverage) other people's money (banks investors, tenants) to grow your real estate empire exponentially faster than you ever could with just your own funds.

In a similar vein and much less risky, the internet has expanded "OPA" (= other people's audiences).

Meaning:

When a peer or influencer shares your product, service or business with their large audience, you are leveraging the trust they built with their followers over many years to promote your products, including your books. 

Usually, this is a two-way street. With peers an exchange, with influencers you might offer something to make it worth their while, such as a mention in your book or an awesome new hack you will implement for free that will greatly benefit their business.

The same goes for institutions and organizations, especially once they include you in their "Recommended Resources" section, resulting in evergreen traffic and marketing for your brand. 

OPA is free PR and often massively effective, especially with large influencers or institutions. 

OPA "on Steroids"

Leveraging the gigantic, worldwide audiences of platforms like Amazon, eBay or iTunes is pretty much OPA "on steroids" IF you know how to get ranked there and keep selling long-term.

This brings us to FAST TRACK FACTOR #2, one of the magic bullets of this entire blueprint:


BRONZE MEDAL WINNER - Readers' Favorites Awards in Business/Finance

"Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event".


KIRKUS Reviews:

"Sound, actionable advice... Gabrielle's approach is wide-ranging and multifaceted... An informative guide book.
A step-by-step marketing formula for quickly becoming a well-known, financially successful authority."


Recommended Reading - BOOKLIST Magazine (American LIBRARY Association):

"Engaging, actionable...and uniquely insightful."


5- Star - SAN FRANCISCO BOOK Review:

"Gundi Gabrielle is about to change your life! While I was initially skeptical of Gabrielle's claims, she made a believer out of me. Her 7 Step Formula provides readers with an incredible wealth of information.

From designing a great brand to connecting with the major players in your niche to making a solid growth strategy to growing your customer/ reader base, this book gives you a multitude of business tips you can implement today.

Gabrielle recommends additional resources and provides free training videos along the way.

One can't help feeling empowered. No matter your business, Influencer Fast Track will provide you with fresh ideas to build your brand.


Dee Arr, TOP 50 REVIEWER:

"There is sage advice here, along with realistic goals."


Aaron Leyshon, #1 Bestselling Author of "Negotiate without Negotiating":

"I'm just starting out on my journey in personal branding, coaching and influencing. But I have learned more from Gabrielle than from any other influencer in the sphere so far. I have applied the steps Gabrielle teaches to my own products and had a #1 best-seller which has allowed me to leverage my experience and follow up new leads and projects."


Raza Imam, #1 Bestselling Author of "The Passive Income Playbook":

"An excellent book. It explains all of the basics to get started building your influencer platform. It also covers advanced aspects as well in a way that a beginner can understand. I highly recommend all of Gundi's work and this book is no exception!"


"I read a LOT of books on business and marketing. I own a small business, so I am always looking for ways to build and improve. I found some ideas in this book to not only be new... but truly innovative and helpful!" - Amazon Customer


"I thought tackling a side hustle would be overwhelming but with this book I'm actually excited to keep going. I read through it once and can't wait to re-read and apply it all!" - Amazon Customer


"Takes you from Ordinary Jane to Influencer... makes you feel like you have a cool cousin or big sis who will show you the ropes... I loved the story about filling Carnegie Hall"- Amazon Customer







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