Must-Read Business & Marketing Books
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Your One Word
This book will totally transform your business and branding! Once you identify your "one word", which is basically your main, most important core value, the one you resonate deeply with, and then focus your business around it, everything changes. Includes 5 examples of entrepreneurs from Jessica Alba's "The Honest Company" to smaller solopreneurs. One of the best business books I've ever read.
Primal Branding
What is it that made Starbucks an overnight sensation and separates it from all other coffee houses? Why Nike or Apple? In this amazing book, Patrick Hanlon identifies 7 principles that he calls "the primal code" that all the great brands have in common. These key principles create "customer addiction" and a community of believers with a powerful emotional attachment to the brand. Not to be missed...
Building a Story Brand
Using the 7 universal elements of story telling that all humans respond to, this book helps entrepreneurs to dramatically improve their connection with their audience/customers. The real reasons customers buy, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
#Influencer
If your dream is to become a social media influencer and get paid 5-6 figures per shoutout, Brittany is your gal. As former Director of Influencer Marketing at Hearst Magazines, she's seen it all and shares all the steps - and best strategies - to get you "influencing" in no time!
1 Million Followers
Another awesome read! - I followed Brandon's strategies to grow the SassyZenGirl Facebook page to 100K+ in 3 months - now heading towards 1 Million. - All with an active, lively engaged audience with lots of comments and shares. He also covers Instagram and Youtube though the bulk of the info is on Facebook.
Influencer Fast Track
This pink beauty does NOT talk about social media! - But rather thought leadership. If you want to become a respected authority in your field, get invited to summits and TED talks, build a consulting empire and/or become a bestselling author, this book will show you in 7 simple steps!
Russell Brunson
This book started the revolution! Sales funnels and their enormous potential to double, triple and even 10X any order. Russell Brunson is a marketing genius and while he didn't invent sales funnels, he certainly popularized & perfected them, and today's online marketing world wouldn't be the same without his influence. Any of his books are well worth reading. The above is just one example!
Gary Vaynerchuk
Same goes for Gary V, of course! - Any of his books were revolutionary when they came out and are still the gold standard for entrepreneurs. I will admit, I preferred the original version of "Crush it", even though the social media strategies are, of course, outdated, but overall the approach to business, marketing and branding was more exciting and to the point (while the new version features one case study after another, which gets a bit tiresome after a while.
Marketing & Branding Crash Course
This is the book I wish I had when I first started. That's why I wrote it now...:) - This pink beauty will de-mystefy once and for all, how to "market" yourself - aka branding basics - and the 15 most effective methods (currently) to gain traffic fast & convert that traffic into sales (aka "bling", the fun stuff😎). Marketing is actually really FUN and you will believe it, too, once you've read it...:)
Rich Dad, Poor Dad
My favorite business book of all time. It totally changed my life! I read it back in my New York days, when things were not as rosy and transformed me practically overnight from a typical artist who couldn't be bothered with anything business or money, into a passionate pursuer of passive income and financial freedom. Success didn't come overnight, but this book laid the seed, and for the first time, money - and growing it - became FUN!
The 4-Hour Work Week
Another classic! - With probably one of the greatest titles of all time (and that wasn't even Tim's first choice...). - From the moment I read that title, I knew that was the life I wanted to live. And I do now. At first with small steps, but eventually growing full-fledged Digital Nomad with mostly automated income. It's defintiely and you can do it, too. Let's get you to a 4-Hour Work Week, shall we...:)
Passive Income Freedom
My most popular book and frequently outselling passive income legends like "Rich Dad, Poor Dad" and "The Four-Hour Work Week". Features 23 proven blueprints to built your financial freedom, and the mindset and foundations you need to have in place before you even start. Obviously, the blueprints are an overview, meant to show you how each works and what's involved, so you can decide what's right for you and then rock it from there!👍
The Tax & Legal Playbook
A must-read for any solopreneur! Mark Kohler who is *both* an accountant and an attorney (when does this man have time...?!) - built a large firm of accoutants and - you guessed it - attorneys. A brilliant example of using a bestselling book to drive new customers to your business! The book is easy to understand and finally demystifies LLCs (and why they are not for tax savings), when you should use an S-Corp and many other questions you've always wondered about.
Self Publisher's Legal Handbook
A must-read for any authorpreneur! Helen knows her stuff. A dual ninja of attorney and bestselling author, she covers every legal question you might ever have regarding publishing, toghether with sample agreements and templates. Definitely as book, you want to read at least once and protect yourself *before* you can get in trouble.
Publish a #1 Bestseller in 30 Days!
The top selling self-publishing guide worldwide with thousands of #1 Bestsellers published by first-time authors! This one lays out the basics in an easy-to-understand, fun read. Bestseller publishing is the fastest way to generate traffic as a complete newbie - and also build your first passive income stream in as little as 4 weeks. My first book did just that and allowed me to travel the world as a Digital Nomad. Now it's your turn😎:
