This is a guest post by Ashley Lipman. Ashley is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.
If you’re trying to run a successful website for your business, you need to focus on your SEO. SEO stands for Search Engine Optimization and it’s basically how your website is read and analyzed by search engines like Google. Focusing on improving your SEO is important because the better your Google Ranking is, the more likely you’ll be found by your target audience in an organic internet search. You should regularly be tracking your Google ranking, and here are 6 SEO tools to help track local Google Rankings.
There are a lot of SEO tracking tools available on the web, but none focus on the local analytics as much as BrightLocal. This tool even shows you your top competitors in the local area and lets you compare page and search rankings. From there, you can determine what you need to do to improve your ranking locally!
If you want to automate your SEO reporting, this is the tool for you. AuthorityLabs gives automated reports on anywhere from weekly to yearly basises. This means less work for you while still being able to watch your local SEO growth. An added bonus of AuthorityLabs is the ability to track how visitors are finding your pages as well as your top keywords used in searches.
3. Google Analytics
One of the most well-known SEO tracking tools is simply Google Analytics. Google Analytics can show you were your top website visitors are from as well as how they’re discovering your website. It also shows valuable insight into the demographics of your top viewers as well as how viewers are visiting your page whether it’s on mobile or desktop.
GeoRanker wraps a lot of tools into a heat map which monitors your page ranking in real-time. The heat map is easy to understand and you can even see how your page ranking has evolved over time through different graphs and reporting. The best part of GeoRanker is that the initial plan is free so you can see if the features are right for you before commiting to a monthly membership.
More SEO experts claim Whitespark is the best SEO tracking tool. It has tools for measuring local maps as well as organic search rankings. Whitespark prides itself on incredibly targeted results, so you can see your rankings for individual keywords as well as local-specific keywords. You can even compare your results with that of your competitors.
Finally, UpCity provides you with your keyword rankings, local metrics, and website health. It can help you determine your most competitive search terms for improved web performance, and it can indicate weak areas on your website. UpCity is integrated with platforms like Google My Business so you can update your online business listings with the best information.
SEO Rankings for local businesses
If you’re running a local business, you need to make sure your customers are able to find you easily. That’s why SEO is so essential to marketing your local business. Learn more about local SEO with this guide. As long as you regularly analyze your page ranking and implement strategies to improve your performance, your business will gain traction!